I hope you are ok, fine and having a fantastic week so far.
Those of you who have known me for years know very well that I am one for the crazy hair colours and have been since I left school, going to college at 16 (we're talking 7 years of crazy hair, that is dedication) so for the past 2 years I've just stuck to blonde hair but I never fully felt like myself.
Recently, I reverted back to a crazy colour, having in mind a Deep plum purple to lavender ombre as the aimed colour, I put my trust in La Directions, who seemed to work tremendously well for my friend, Becky Cook (Disney Polar). Usually for my crazy colours, I do tend to lean on Manic Panic just because I know they're a good brand, they're 100% vegan and their colours last well above the usual semi-permanent hair dyes, however, I thought to be a fair blogger it might be nice to gain a difference and go with a different brand.
LA Directions are vegetarian-friendly, founded in 1981 in U.K, which not only offers hair dyes but they also have products such as tattoo balms, shampoos, conditioners, toners and lightening kits. I have some of my manic panic pasteliser left over, so I figured that would do the lavender perfectly. You can purchase LA Directions from Tribal voice, Trudi's in Paignton and Blue banana, online or Hot Topic stores, the hair dyes require a minimum of 20 minutes in order to sink into the hair and work.
In the products defence, I did not bleach my hair before hand because it was already somewhat blonde aside from the roots, which I deemed to be ok as I wished for the hair to be darker at the roots and fall into lighter shades of purple until the tips were lilac to white.

Honestly, I really did not enjoy this hair dye for the fact that it went everywhere, the colour lasted 2-3 washes and soon became a green to blue hair colour, it stained my clothes and pillow cases whilst I was asleep. I would not repurchase anything from LA Directions in all honesty and I am more of a Manic Panic purchaser as when I did have bright blue hair, I had no issues with Manic Panic at all. I will gladly pay more for quality over value for money and manic panic being vegan friendly is massive bonus.
Rating 1/5.
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